Ask where Jesse Bongiovi calls home these days and he’ll jokingly say, “LaGuardia Airport.”
The son of musician Jon Bon Jovi spends most of his waking hours promoting Hampton Water, the French rosé wine he launched last year with business partner Ali Thomas.
Fresh from a circuit through Chicago, Los Angeles, Houston and Austin, Texas, he was headed to Phoenix the next day.
When Hampton Water debuted last year, the backstory was widely reported. The wine got its name when Bongiovi jokingly called the rosé his father handed him, at their home in the Hamptons, “Hampton water.”
Bongiovi says rosé is not yet popular everywhere.
“It literally is the water of the Hamptons, but in places like Chicago and Dallas and even Miami, even two years ago there would be three or four rosés,” he said.
The salmon-hued Hampton Water possesses many of the hallmarks people associate with French rosé: Slightly racy with ample strawberry notes, plus a low-key lusciousness from aging a portion of the wine in French oak.
“It mellows out that acidity and gives it a much smoother finish,” Bongiovi said.
The wine sells for $19 to $23 for a 750 ml bottle.