Time magazine will make each of its 4 million subscribers a cover subject this week.
Through the magic of computers, the magazine has incorporated each reader's name into its cover design to illustrate a story on junk mail.``Hey, Jane Smith. Don't miss our really interesting story on the junk mail explosion!' reads a sample cover from the Nov. 26 issue, released Sunday.
The cover story says 63.7 billion pieces of third-class mail were delivered nationwide in the past year.
In the course of a lifetime, the average American professional will devote 8 months to sifting through direct mail offers, the article said. About 43 pounds of junk mail is generated for each adult American. Forty-four percent is thrown away, unopened.