GREENSBORO — For the second straight year, Wrangler is opening another downtown pop-up store.
“We’ve been working with them for over a year, and they have landed on another destination,” said Zack Matheny, president of Downtown Greensboro Inc., the business district’s leading economic development agency.
The 2,000-square-foot space at the corner of Elm and Washington streets is expected to open Oct. 5 and remain in business through early next year.
In case you were wondering, a pop-up store is essentially a temporary business. Here today and gone tomorrow — or soon after.
Wrangler’s first pop-up store inside the old Miller Furniture Co. proved so popular that music superstars Blake Shelton and Gwen Stefani dropped by during Shelton’s March tour stop.
“The Wrangler store moved the needle for pedestrian activity,” Matheny said. “I think this location on the corner moves the needle more.”
Matheny said that publicity, along with the store’s sales, got the attention of national retailers.
“We’ve had an uptick of interest by regional and national stores inquiring about all that is going on in Greensboro,” Matheny said.
The building at 300 S. Elm St. that will house the pop-up store has been mostly empty since boutique shop Glitters vacated the space two years ago. Last fall, a pop-up art gallery used the space for two months.
Like last year’s pop-up shop, the store will offer an assortment of Wrangler’s core western products along with newer fashion styles.
“We were really looking forward to opening up something more long term,” said Todd Starcevich, vice president of Direct to Consumer for Wrangler. “We weren’t able to get a more permanent store in place, but we definitely wanted to get another shop open for the holidays.”
Matheny is hopeful that Wrangler will eventually open a permanent store in Greensboro.
“This a commitment to the community, and hopefully the community will support this pop-up as they did last year,” Matheny said.