GREENSBORO — Popular grocery chain Trader Joe's apparently has its eye on Greensboro once again.

The Triad Business Journal reported Friday that the California company plans to open a store at Brassfield Shopping Center on Battleground Avenue.

A company spokeswoman told the Greensboro business publication that they "are working to bring a store there" but cautioned that the deal is not yet final and there's no announced opening date for the store.

"I think that Greensboro is the type of community Trader Joe's would want to be located," in, said Greensboro Mayor Nancy Vaughan. "We're a great community. We're progressive. I can't see any reason they would not want to be in Greensboro."

Trader Joe's would occupy a space between Gold's Gym and Stein Mart in the shopping center at Battleground Avenue and New Garden Road, the Business Journal reported.

"I think it's a great reuse of that space," Vaughan said. 

The shopping center is part of Councilwoman Nancy Hoffmann's district. She said the Trader Joe's will take the space once occupied by discount store Phar-Mor.

"It is a prime piece of real estate with the loop coming in there," Hoffmann said, referring to the Urban Loop being built to route traffic around the city. "It's a win-win for the city and Trader Joe's."

Hoffmann said she and the City Council were unaware of the negotiations for Trader Joe's to move into that space, but she was thrilled by the news. 

"It is nice to get that box checked for Greensboro," she said. 

The grocery chain had planned to open a store in 2014 on West Friendly Avenue near Friendly Center. But neighbors opposed the plan, and the company withdrew.

Hoffmann said several years ago the council sent a present from Greensboro to the president of Trader Joe's each month for four or five months, but their campaign didn't work.

In 2017, Trader Joe's told the city that it wasn't interested at the time in a Greensboro location.

“Greensboro is not currently on our list, but we will consider further opportunities like Greensboro during our future reviews,” a company vice president wrote in a letter to the city.

Trader Joe's has nine stores in seven North Carolina cities and nearly 500 stores nationwide.

Consumer Reports in its April edition and online said Trader Joe's is the magazine's top-ranked national grocery store in a poll of 75,000 shoppers. It ranked fifth overall behind four regional grocery chains.

Staff Writer Danielle Battaglia contributed to this report.

Contact John Newsom at 336-373-7312 and follow @JohnNewsomNR on Twitter.​

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