Greensboro police car in motion

(File photo)

GREENSBORO – Motorists who violate traffic laws on Wendover Avenue over the next two months have a greater chance of being cited or arrested by the police.

Motorists can expect a "zero tolerance" stance on traffic violations from Tuesday through the first week of October on the thoroughfare, according to a press release from the police department.

About 20 officers from the department's Traffic Safety Unit will saturate the 11-mile corridor from Penry Road to Bridford Parkway in an effort to better identify and enforce traffic offenses, the release stated.

“Our primary goal of this operation is to reduce crashes and protect lives and property,” Officer JB Price stated in the release. “We are losing far too many people to traffic crashes,” said Price.

Police say that crashes on Wendover Avenue alone have claimed the lives of six people, including two pedestrians, in 2012 and 2013. Police also responded to 811 motor vehicle crashes during the same period. People reported being injured in 47 percent of these crashes.

Property damage associated with the collisions was estimated at more than $3 million, according to police.

To reverse these figures, police will use a combination of overt and covert techniques to enforce traffic laws along the multi-lane road that bisects the city from east to west.

“We are adopting a zero-tolerance approach to violations of law during the first two months of the operation,” Price explained in the press release. “People who speed, text, fail to wear seatbelts, or commit any other offense will be cited, or arrested if the circumstances warrant.”

Officers from the Guilford County Driving While Impaired Task Force, N.C. State Highway Patrol, Guilford County Sheriff’s Office, and N.C. A&T State University Police Department will also participate in the enforcement efforts.

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