The New York Knicks and Los Angeles Lakers are among the National Basketball Association teams considering the sale of advertising space on the underside of their scoreboards.
It’s the most recent revenue-generating idea from teams that already sell advertising in obscure spots around their buildings, ranging from the top of the backboard to the mops that wipe the court.
With the average player salary at a record $4.9 million, clubs won’t pass on any chance to squeeze more revenue from their arenas, said Dallas Mavericks owner Mark Cuban.
“I’ll sell every square inch,” Cuban wrote in an e-mail interview.
NBA teams would get “six-figures” for an ad on the bottom of the scoreboard, according to Scott Becher, president of Coral Gables, Florida-based Sports & Sponsorships.
Compiled from Bloomberg News