Fall Homes Plant Influencers

Eliza Blank from The Sill holds a Rattlesnake Calathea outside her shop in San Francisco. Blank is the founder and CEO of the popular gardening store and a plant influencer on Instagram.

Houseplants are a quick and easy way to dress your home in autumnal color.

Anthuriums can add hues of pink, red or white. The philodendron’s cascading, heart-shaped green leaves bring a touch of the outdoors inside. And of course, the poinsettia’s red and green foliage is a popular choice for holiday décor.

It’s no secret — houseplants are back in style.

“They are naturally chaotic and provide great contrast to the structure of a room and its furnishings,” says Sarah Cole, a Boston-area interior designer. “They bring life, literally, to a room.”

But with so many houseplant varieties, how’s a neophyte to choose? If you are new to the crazy, cool world of houseplants, don’t fear: Instagram is here to help.

On the photo-sharing social media platform, houseplants and their owners have carved a niche under hashtags like #plantsofinstagram and #plantcommunity.

Like their counterparts from the world of pop culture, “plant influencers” garner loyal followings in the hundreds of thousands. Their photos depict beautifully grown, tended and displayed houseplants — on shelves, with cats or filling an entire room. They promise to help you find the most popular, beautiful and in-demand houseplants.

Some plant influencers’ suggestions for fall:

Eliza Blank @thesill

Followers: 564,000

People pay more attention to their homes as summer turns to fall, says Blank, owner of the New York City-based houseplant boutique The Sill.

“In preparation to hunker down for the winter ahead, people buy more houseplants,” she said. “We see deeper color foliage and patterned foliage trending, along with the darker hues of planters.”

Her fall picks include: the philodendron, rubber trees and the visually interesting alocasia.

Nick Pileggi


Followers: 36,200

Variegated plant varieties are both interesting to look at and wildly popular, says Pileggi, the curator at Urban Jungle, an eclectic houseplant shop in Philadelphia.

The pink princess philodendron is probably the most coveted plant right now, he says. But the variegated monstera is close behind. One of these plants might cost up to $200. Growers haven’t yet cultivated them for the mass market.

“If you say a plant is rare, people will pay anything for it,” Pileggi says.

The cissus discolor and a peperomia plant are among his fall picks.

Erin Harding and

Morgan Doang


Followers: 611,000

If you don’t have any plants, these plant influencers say fall is the perfect time to add some green to your home. Having a tropical plant inside during the darker days can help lift your spirits.

Harding and Doang think the African violet and begonia varieties will be hot this fall.

“African violets seem to be gaining popularity on Instagram, probably because of the wide variety of foliage and because they flower indoors,” Doang said.

As for begonias, Harding says, “there are thousands of species, making it fun to collect them all.”

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