Greensboro Pride Festival (copy)

The Triad Pride Women's Chorus perform during the Greensboro Pride Festival on South Elm Street, on Saturday, Sept. 16, 2017, in Greensboro, N.C.

Ralph Lauren will be the title sponsor for Greensboro Pride 2018, Alternative Resources of the Triad has announced on Tuesday.

The 13th annual Greensboro Pride event will be from 11 a.m. to 6 p.m. Sept. 15 on South Elm Street in downtown Greensboro.

Organizers expect more than 10,000 attendees in 2018, according to an Alternative Resources news release.

The sponsorship gives Ralph Lauren naming rights to Greensboro Pride’s South Stage, at South Elm Street and McGee Street, near Natty Greene’s Pride Festival Beer Garden, the release said.

Sponsors for Greensboro Pride’s North Stage, near the intersection of South Elm Street and East Market Street, include SunTrust and Downtown Greensboro Inc. 

Vendor and sponsorship opportunities for Greensboro Pride are still available. To learn more, visit

"Alternative Resources of the Triad is partnering with other local agencies for a week of celebrations leading up to Greensboro Pride," the release said. Find details by following Greensboro Pride on Facebook.